Disney’s first foray into the world of wearable smart toys – and they had no less ambitious of a goal than to return imagination to the forefront of play. But all they had was a logo and a name: Playmation.
They asked us to help launch their new toy platform that will ultimately span multiple Disney properties, while simultaneously launching the first iteration featuring Marvel’s Avengers.
ANTHEM FILM “I Freed My Imagination”
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PLAYMATION.COM
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