I'm a Los Angeles native with an undying love for underground subcultures and renegade art (don’t let the work created for mainstream brands like Disney and Toyota make you think otherwise).

Saatchi & Saatchi
2016 – Present
Clients: Toyota, Team USA Paralympics, Los Angeles Chargers,
Commercial Directors Diversity Program

Currently leading creative teams, overseeing campaign development and production on multiple product launches. Produced the emotional Toyota “Present from the Past” holiday ad, which garnished tear-jerking reactions across the nation. Created the all-new Prius campaign by highlighting everything you never expected from the new Prius. Pitched and won the Team USA Paralympics account, creating the “Show the World” campaign, which turned average sports fans into Paralympic fanatics. Mentored up-and-coming directors for the Commercial Directors Diversity Program, which supports women and other under-represented groups. Lead Creative on the “Born for Mischief” launch campaign for the first-ever Toyota C-HR, featured in Adweek as one of the most inventive print ads of the year. Created a millennial rally cry as Lead Creative of the “You Don’t Own Me” anthem for Toyota Corolla, increasing sales numbers for a car that wasn’t even all-new. Constructed larger-than-life ads across entire buildings, buses, and billboards – introducing the L.A. Chargers in a bold way to the weary citizens of Los Angeles.


TBWA Chiat Day
2011 – 2016
Clients: Disney, Nissan, Infiniti, Southwest Airlines, Tropicana, Purina, Grammys

Pitched, won, and developed a campaign for Disney’s new Playmation brand of wearable smart toys. Created #withdad, Nissan’s Super Bowl social campaign that inspired over 38K users to participate. Introduced the all-new Infiniti Q50, Infiniti’s largest automotive launch in 10-years. Helped make the second most viewed Grammys in history with an interactive music site and mobile app. Improved Tropicana’s poorly performing social presence by over 200%. Enticed people to get inside a Nissan Versa with a virtual reality mobile experience.


Innocean Worldwide
2009 – 2011
Client: Hyundai

Helped change Hyundai’s negative brand perception by capturing real people’s unscripted and unprompted reactions in the Hyundai “Uncensored” campaign. Showed users how sophisticated Hyundai’s car design had become, with an insider’s view of the vehicle design, manufacturing, and testing process with the Hyundai Sonata experience site. Made the smallest of banner ads for the Oscars feel like rich media. Created the agency holiday video, which –as we all know– is probably the most important effort an agency makes all year.


The Designory
2002 – 2009
Clients: Subaru, Nissan, Infiniti

Launched the Nissan Motorsports ‘Nismo’ site for the US market. Created content and maintained InfinitiUSA.com. Also launched the inaugural Infiniti.com global site. Founding member of the ever-popular agency wide miniature ping pong tournament, whose players ranged from junior copywriters to the CEO.

Freelance
Warner Music Group
EMI Music Marketing

Education
Hyper Island Master Class
Brooks College

Internship
TBWA Chiat Day
2002
Clients: Adidas, Nissan, Infiniti, Sony PlayStation