Skip the stuff you already know about Prius (as fuel-efficiency and eco-friendliness are a given). This new Prius is everything you never expected now.

FILM “Black Sheep”
A Prius with attitude? Yes. It’s rebellious now.

FILM “Shadow”
So quick that its shadow can’t keep up? Prius. It’s fast now.

Prius. It rocks now.
To show off how much Prius rocks now, we made an unexpected landing at Coachella Music Festival with an out-of-this-world installation at an intergalactic themed after party featuring DJ sets by Alesso, Carlita, and Diplo.

OUT OF HOME
Like a moth to flame, who would’ve thought a Prius could be so attractive now?